Ground Up Innovation Programme
Inviting startups, solution providers, and innovators to co-develop real-world, scalable solutions for on-demand lime juice bottling and sustainable.
This Market Access Programme seeks to source and support practical innovations that solve high-priority challenges faced by micro and small businesses in semi-urban and urban India. By connecting startups and technology developers with identified problem owners, the programme facilitates solution co-creation, piloting opportunities, and potential commercial adoption.
Last date to apply: 12th Sep 2025
This programme offers a unique opportunity for startups to co-develop, pilot, and scale their innovations in partnership with a leading industrial manufacturing partner. The focus is on addressing real-world manufacturing challenges related to safety, efficiency, sustainability, and product quality.
Key Objectives
Source implementable, cost-effective tech solutions for MSME-relevant problems
Enable real-world validation through problem-owner engagement
Provide visibility, feedback, and potential scale-up pathways for selected innovators
Foster sustainable and inclusive innovation ecosystems
Fresh Lime Juice Instant Bottling
- Develop a compact, hygienic, and low-cost bottling solution that can instantly process and bottle fresh lime juice on demand without preservatives. Ideal for juice vendors and kiosks in roadside or open-air environments.
E-Gadi: Clean Energy Pushcart Redesign
- Reimagine the traditional street vending cart as a solar/battery-powered, modular unit with support for cold storage, lighting, and ergonomic features. Aimed at enhancing vendor dignity, hygiene, and urban mobility.
FAQs
Who can apply?
Startups, innovators, academic teams, and technology developers with relevant working prototypes or scalable solutions.
Is funding available through this programme?
This programme currently does not offer direct funding, but pilot costs may be co-supported based on merit and mutual agreement with the Corporate.
Are early-stage ideas eligible?
Preference will be given to TRL 5 and above (validated prototype stage), but strong ideas with a clear development plan may also be considered.
